American Destinations, Inc. (ADI), feels that being the best at group travel requires comprehensive training and most of all, a great attitude. Representing ADI and delivering top customer service requires a commitment to learn and understand the group travel business. Our Travel Consultant Training Module will take you step by step through the proper process of selling a group tour. ADI wants to help you reach your full potential in your home based business as a sales representative (Travel Consultant) for American Destinations, Inc. The group travel industry is growing by leaps and bounds. If you tap into this market your residual income is limitless.

Step I: Understanding Affinity Groups
Step II: Affinity Group Types
Step III: Ways to Contact the Group
Step IV: What to do After Contacting the Group
Step V: Taking a Trip Order
Step VI: Submitting Your Order Form to ADI
The definition for "affinity" is: The definition of an affinity group is a group of like minded people, regardless of age with similar likes, interests and goals.

There are so many different programs that are interested in travel we could spend weeks naming them all, however, here are a few ideas to get you started down the right path.

  • Eighth grade class trip
  • Band
  • Choir
  • Student council
  • Honor society
  • Drama
  • Foreign language
  • TRIO programs (such as Upward Bound, Talent Search)
  • Gifted programs
  • Church groups
  • Civic groups
  • Lodges
  • Hospitals
  • Retirement communities
  • Senior centers
  • Many more...

There are many ways to contact those individuals interested in organizing a group tour, be it students or adults.
  • The easiest way to get started is by contacting family/friends that you know are involved with group travel. For example, your son or daughter's class would like to plan a tour to Colonial Williamsburg, your sister's son is going to New York City with the drama department at his school, your best friend works at a hospital that has a travel club that schedules regular trips, your Dad is a member of the VFW and they want to plan a trip to the WWII Memorial in Washington, D.C., etc.

  • Call your neighborhood schools. Begin by speaking with the school secretary to find out what groups are traveling within the school.

  • Mail an introductory letter to the group leader (trip director). You can find example letters under "support materials".

  • Utilize the internet to research and locate groups in your area such as: scout groups, church groups, drama and art clubs, senior citizen organizations, dance, twirling, gymnastics, schools, etc.

  • After establishing yourself within your local area, you can begin to grow your business state wide through your own marketing efforts. ADI suggests purchasing a CIC School Directory ( - - ) for your state. This directory will be very beneficial to you as it details every school in your state (contact information, etc.). Word of mouth advertising will also bring you additional business.

Once you have identified a group, what next?
  1. Identify the trip director (decision maker) with a phone call. If you have a home based business, use that name at this time. At a later date you can explain your affiliation with ADI to the trip director. If you do not have a home based business, simply state that you work for American Destinations, Inc.

    Example Conversation:
    ADI Travel Consultant- "Hello, my name is John Smith with ABC Travel in Tampa, FL. May I speak with the secretary please?"

    Secretary- "This is she." (or he)

    ADI Travel Consultant- "I have some important student travel information that I want to be sure is received by the right teachers. Could you tell me who in your school is traveling please?
    * Be sure to ask the time of his/her planning period.

  2. Mail an introductory letter to the trip director. You can find examples of letters under "support materials" (Coming Soon). Also include an ADI student travel brochure or our ADI adult travel brochure.

  3. Within one week, call the group leader during his/her planning period. Ask if the travel information you sent was received. Have some discussion. Ask where the group has traveled in the past and who with.

The Trip Order Form is designed to help you acquire specific information about your group. Have a copy in front of you when speaking to the trip director. It will help guide you during your conversation. Two important questions to ask at this stage of qualifying your group are:
  • Where has the group traveled to in the past?

  • Who did they travel with?
Please be sure to provide as much detailed information about your group on the ADI Trip Order Form. This will help your assigned ADI Account Manager to become familiar with your group before calling the trip director to discuss their ADI Trip Proposal.

You may send your Trip Order via mail (American Destinations, Inc., P.O. Box 2228, Clarksburg, WV 26302), fax (304-623-5385) or email (fill out Trip Order Form on-line from the ADI website). Once we have received it, an ADI Account Manager will be assigned to you. He or she will call you to discuss the Trip Order before contacting the trip director. Your ADI Account Manager will be available Monday - Friday, 8 AM to 4 PM (EST) at 1-800-369-4986, (304) 623-4987 or direct email (please ask your Account Manager for his/her address). Please do not hesitate to call your Account Manager.

We want you to be successful and will do everything we can to help you create an exciting business that will last a lifetime!